The Watermark Team
Ever since he and his brother started a garage band in junior high school, David has been a consummate entrepreneur. With an undergraduate degree in environmental design (architecture) from Miami University and a graduate degree in finance from the University of Arizona, David finally found his niche in senior housing when he founded The Fountains in 1985.
Based in Tucson, Arizona, The Fountains was engaged in development, acquisition, ownership and management of a variety of companies that provided housing, hospitality and health care to mature adults. Twenty years after creating The Fountains brand and business with virtually no capital investment of his own he sold the venture to a publicly traded company in June of 2005 for approximately $500 million dollars. David is recognized in the senior living industry especially for his innovative vision, solid management track record, financial strength, and long term growth strategy.
A member of ASHA since 1992, David is currently on the Executive Board of that organization which serves as an industry think-tank, plotting the future direction of seniors' housing.
I am very proud to be part of such a wonderful team. I have always lived by a simple principle that if you surround yourself with talented people and treat them well, great things will happen. Over years, great things have happened at Watermark Retirement Communities and continue to happen every day.
My career began with Fountains Retirement Communities in 1988 when I served as an operational trouble-shooter. Traveling to communities across the United States, typically living at the community and working with the Executive Director to implement our policies, procedures and systems, I could not have asked for a better primer in healthy aging. I met a resident who worked with Harry S. Truman and still spoke of him with fond enthusiasm, and another who, never having learned to swim, picked a date to swim with Bottle-nosed dolphins in Boscay Bay for her 98th birthday celebration. Another resident went sky diving as a remedy for a seriously debilitating muscular disease. Talk about expressing your Self!
In October of 2006, we changed our name from Fountains Retirement Communities of Arizona to Watermark Retirement Communities. As President of Watermark Retirement Communities I ensure that we have the right people, in the right place, doing the right thing: serving our associates, residents and clients. Over the years, we’ve developed state-of-the-art systems, and we’re proud of them. But it’s really our amazingly committed associates and residents that make Watermark communities such uncommon places. I continue to find inspiration in that every day.
After a 15-year career in retail banking, I made a career change into retirement living. I served as Executive Director for a large life care community in Holland, MI before moving to Florida as VP of Operations for Freedom Group’s eight communities. When that company was acquired by American Retirement Corporation (ARC), I joined ARC as a regional director for 20 communities in the Southeast.
In 2001 I met David Freshwater and joined the Fountains as a Managing Director, moving back to Michigan to oversee communities in Michigan, Illinois, and Florida. Following the sale of Fountains assets to Sunrise, I served as an area manager for Sunrise from 2005 – 2006, and then rejoined David Freshwater in a different role, managing repositioning strategies and renovations projects for new acquisitions. More recently I have transitioned back to Operations as Watermark’s Chief Operating Officer.
I work with our Managing Directors and Watermark Resources in a variety of ways to help our teams bring the Watermark vision to life, creating environments and programs that empower our residents and associates to thrive. This is easier said than done, but the Watermark community teams and Resource associates work diligently each day to make this a reality. I very much enjoy and appreciate the supportive, energizing and challenging work environment that David Barnes and David Freshwater have created.
Away from work I enjoy sports and run/walk for exercise (more walking as I get older). My wife Gail and I enjoy kayaking, and we serve in various ways through our local church. Most of all we enjoy spending time with our grandchildren, who are an absolute delight!
I am very excited to have joined such an outstanding team. I have always been happiest in a fast-paced, stimulating and challenging environment and that is definitely Watermark Retirement Communities. We are always looking to create and share best practices with our teams and always looking to change the paradigm of health services in our senior care environments.
My career began as a Registered Nurse. Completing a Masters of Science in Nursing (MSN) allowed me the opportunities to impact health services through administrative and educational roles. A law degree enables me to advise on regulations and measures to lower risk. I work closely with the Directors of Health Services and Programming to keep our residents safe.
I joined Watermark in January of 2008 after consulting with the Watermark Retirement Communities administrative team for six months. I enjoy sharing my knowledge and coaching others. I have a good imagination, a lot of energy and I’m very enthusiastic. I have always believed I could do anything I set my mind to; it is a pleasure to work with a team that envisions possibilities, commits to action and makes it a reality.
My career with The Fountains started in 1998 when I joined the company as a financial analyst. After making a couple of trips to communities, I quickly realized how much more fun and rewarding it is to work with residents and associates rather than just the numbers.
Before long, I was given the opportunity to work as Assistant Executive Director at The Fountains at La Cholla in Tucson, Arizona. As a part of this role, I traveled around the country to provide coverage as an Interim Executive Director at a variety of Fountains communities. This gave me the opportunity to experience many great communities, and help solve an extremely wide variety of challenges. Eventually, I became a full-time Executive Director, first in Michigan and later back at The Fountains at La Cholla.
Today, I oversee four communities in Arizona as Managing Director. This is my most recent stop on the exciting journey I am taking with Watermark Retirement Communities.
I have worked with seniors and caregivers for over 20 years, witnessing the gradual but necessary changes in our industry. I am proud to be one of Watermark’s leaders. Together we are committed to effecting change in the future of senior living. Few employers offer the opportunity I have to influence the quality of life for our residents and associates. Charged with the initiative of re-defining healthcare in our communities, I am thrilled at the prospect of making a difference now and in the years to come.
In my 13 years with Watermark, I have been fortunate to serve in a number of capacities ranging from Director of Nursing, Quality Partner, Executive Director and my current role as Managing Director. I have enjoyed each role and look forward to the next 13 years.
I’ve worked in healthcare since 1990, starting with my time in the United States Air Force. I’ve been in the senior housing and healthcare field since 1999 and my experience ranges from the management of free-standing skilled nursing centers to large CCRC campuses. I have degrees in nursing and in business administration and I am currently licensed as a Registered Nurse and a Nursing Home Administrator.
I worked for The Fountains for approximately 2 years before the Sunrise acquisition and was then transferred to Illinois where I eventually took on the role of Cluster Executive Director/Associate Area Manager of 3 communities. I most recently served as the Campus Executive Director for a CCRC in Cincinnati, OH.
It’s an amazing time to join Watermark as a Managing Director and have the opportunity to lead multiple teams as we grow and create communities where residents and associates thrive every day. The culture, vision and enthusiasm that Watermark creates are unparalleled in the seniors housing and hospitality profession and empower individuals to achieve their best in life. I’m excited about the present and the future with Watermark as we lead the way in creating “un-retirement” living.
When I’m not in a community serving as a resource to our residents and associates, I’m enjoying a wide range of activities with my wife, our three children and two dogs. I also enjoy the opportunity to hit the links for a round of golf with friends or take to the slopes to carve up a fresh layer of snow.
Having worked for The Fountains for many years, I am happy to be returning as part of the Watermark Retirement Communities team. I joined The Fountains in 1988 as a Sales Associate for The Fountains at La Cholla in Tucson, AZ, which jump eventually led to progressive positions including Sales Director, Executive Director, Regional Vice President and finally Vice President of Sales, a post I held from 2001 – 2005. In this role, I oversaw all sales promotions and projections, sales training, lead management, sales tracking and reporting and team compensation plans as well as working to strategically drive sales and occupancy.
Since leaving The Fountains, I have worked as a Vice President of Sales and Marketing for SHP Senior Living Services from 2005 – 2008, overseeing four large CCRCs in Florida. Most recently, I served as a Senior Regional Sales Director for Horizon Bay. I hold a degree in business and economics from Greenville College in Illinois and I reside in sunny Florida.
I’ve worked in the senior housing industry for over 30 years, serving in several positions including Director of Marketing, Administrator/Executive Director, and Vice President of Operations. I joined the Fountains in 1998 and during my tenure I managed communities in CA, AZ, OK, MI, IL WA and NY. After the sale of The Fountains in 2005, I became a Regional Director of Operations with Sunrise Senior Living to oversee many California assets and all of the Fountains communities that were transferred to Sunrise. I truly appreciate all the personal relationships that I’ve fostered over the years with residents, family members, associates and homeowners associations.
I’m passionate about senior living and especially enjoy making a positive impact on the lives of the seniors. Often times, the “little” things are what truly matter to the residents. Quality service and a genuine, caring disposition are a large part of what makes a difference for our seniors and I’m proud to serve each day to improve their quality of life.
When not traveling between communities, I enjoy spending time with family and friends, pretending to be a chef, savoring good wine, playing golf, collecting art and cruising around the world. I’m extremely excited to be a part of the Watermark family. It is my pleasure to contribute to Watermark’s commitment to creating communities where people thrive.
Greta brings more than fifteen years of senior housing experience to Watermark Retirement Communities. She began her career in senior housing as a Senior Analyst, conducting operational analyses as well as financial and market feasibility assessments, including valuations of potential purchases. Greta served as Vice President of Operations with The Fountains and created and managed standards of operational performance that address every detail of operation, including resident and employee satisfaction, community financial performance and staffing, as well as health care and regulatory compliance.
Greta earned a Bachelor of Science degree in business administration from the University of Arizona with a concentration in finance.
My first job as a student at Northeastern University was in a nursing home in Cambridge, Ma. Apprehensive at first to work in a nursing home I knew after my first day that I would dedicate my career to working with seniors. Over 20 years later I’ve never looked back. Working in this industry has been an amazing career choice and I feel that I have been able to make a difference and touch many lives.
I got my nursing home administrators license in Pennsylvania in 1992. In 1993 I came to work at Logan Square East.. It was so encouraging to see that people can grow old so gracefully; there was something magical about Logan and the residents that lived here that made it a pleasure to come to work every day. In 1999 we had the good fortune to become part of The Fountains, and I was afforded the opportunity to grow both personally and professionally with this amazing organization.
The Fountains and Watermark allow me to think out of the box and fulfill my visions of what senior housing can be. As a part of this team I am able to meet and exceed my goals and focus on the residents, to empower them to express their passions, learn new things, stay physically fit and keep active.
I also have the privilege to sit on the board for Watermark for Kids. Our not-for-profit organization empowering kids to express their true selves. I am passionate about what I do and grateful that Watermark shares and encourages this passion.
Prior to joining Fountains Retirement Communities, I served as a Regional Human Resource Director for both Horizon/CMS Healthcare and Integrated Healthcare in Dallas. I came to Fountains Retirement Communities, now Watermark Retirement Communities back in October of 1998 as the Human Resources Director.
In my fifteen years as a healthcare human resource professional, I can truly say that I have enjoyed my entire career with Watermark Retirement Communities. The professional environment at Watermark has allowed my career to flourish and enabled me to better serve the associates and residents in our communities. In addition to providing human resource management direction for Watermark, my responsibilities include serving as Chief Compliance Officer, Director of Risk Management, Director of Diversity, and I also provide oversight of recruiting, associate benefits and payroll services.
When I’m not doing all that, I enjoy a beautiful Arizona day out on the golf course or the soccer fields with my kids. I look forward to many more opportunities to participate in charting the direction of care for seniors as we continue our innovative approach to senior hospitality and wellness. Watermark is poised to serve as the leader of life-long learning for seniors as well as our valued associates and I’m excited to be part of that future.
As National Director of Accounting for Watermark, I oversee a committed team of accountants who partner with communities to produce monthly financials, financial analysis and statistical reporting. I have thoroughly enjoyed re-connecting with colleagues I worked with while at the Fountains.
I have an accounting degree from the University of Arizona and am also a Certified Public Accountant. I have a passion for excellence in whatever I do and work best in a team environment. Watermark has proven to be a perfect fit for me. When I’m not crunching numbers I enjoy being a part of my children’s activities, outdoor activities and being with friends and family.
I am extremely proud to be part of the Home Health Team for Watermark because I believe that homecare plays such an important part in the continuum of care.
I am excited about helping to create our vision of multiple home health communities throughout Watermark that are different from all others. Home care agencies that support not only our patients in their clinical goals but in every aspect of their health and wellness.
I began my nursing career in 1979 and have traveled the United States and Guam working in multiple areas of nursing and health care management. I was fortunate enough to start the very first Home Care Agency on Guam in the late 1980s. Since then, I have served in multiple capacities of Home Care, as case manager, Director of Private Duty Services and Director of Professional Services, just to name a few.
Home Care has come a long way since then and continues to evolve. How fortunate I am to be in a place like Watermark Retirement Communities that understands and supports the value of Home Care.
After leaving private nursing in 1985, I began to pursue my ultimate career in long term care. Whether serving as local or regional Director of Nursing, Director of Clinical Services or VP of Clinical Services, my mission remains the same. My greatest motivation is providing outstanding care and making a positive impact on the life of each and every resident.
I joined Watermark Retirement Communities in 2010 as Director of Health Services for all of our communities. As part of the Watermark Retirement Communities team, I’m able to build on past experience and serve our growing family of communities. My passion for senior care and senior living is exceeded only by my admiration of and commitment to the residents we serve.
I envision my own mother in the eyes of every person in our communities. What type of experience would I want her to have? That vision keeps me focused and dedicated to ensuring a unified commitment to exceptional care tailored to our residents so that each and every one of them will thrive.
Bill joined Fountains Management Services in August 2005 as the Agency Director, bringing with him more than twelve years of practical marketing experience, four of which were in commercial real estate and property management markets. He has served on-staff and as a consultant for various local and national companies, government agencies, and even worked on a contractual basis for Fountains for more than two years before joining the team full-time.
Bill supports the multi-site marketing efforts and provides creative support through in-house staff and talented contractors to meet the needs and goals of each community.
Bill has been active as a board member in the local American Marketing Association, nonprofits and charitable organizations.
As Director of Marketing, I have the privilege of assisting each Watermark Community express its own unique identity. On a daily basis I get to showcase our communities challenging assumptions, redefining senior living, and how our residents are some of the most engaged, dynamic people of any age.
I joined the Watermark family in 2008 after 16 years in the luxury hospitality industry working at organizations such as Starwood, Miraval and Steve Case’s Revolution. After experiences in Food and Beverage, Spa, Real Estate, and in particular marketing I jumped at the chance to join Watermark Retirement Communities to help tell the story of a company that’s changing the way that aging is perceived by society.
Executive Director, Watermark for Kids
Director of Communication and Public Relations and Executive Director, Watermark for Kids
As the Director of Communication and Public Relations, I have the opportunity and challenge to convey the Watermark vision and to communicate the unique messages of our communities. Our residents and associates are thriving in their own ways each and every day, and it’s my pleasure to tell their inspiring stories. Best of all, I get to do so with my creative and talented team members in the Watermark Marketing Group.
In addition to my communication role, I have the privilege to serve as Executive Director of Watermark for Kids, a nonprofit organization reaching out to underserved youth. Watermark residents, associates and community partners work together help Watermark Kids thrive by expressing their true selves.
When I came to Watermark in 2006, I brought with me a degree in marketing, an MBA and sixteen years of experience in advertising, public relations, marketing, writing and research. When I leave (or should I say, when I UNretire to a Watermark community) I’ll take with me the inspiring examples of the leaders, residents and kids I’ve encountered here at Watermark.
Jim has recently rejoined David Barnes and David Freshwater at Watermark Retirement Commnities after spending the last several years working as a Development Officer for Sunrise Senior Living and was integral in the start-up of their Renovation Division. Prior to joining Sunrise, Jim was an Assistant VP of Design for The Fountains along with consulting for The Fountains while owning The Goebel Design Group.
Jim attended Arizona State University and holds a degree in construction management.
Managing the Purchasing Operations for organizations ranging from a network of acute care hospitals to 300-plus senior housing communities has given me a profound appreciation for Watermark Retirement Communities.
As member of the Watermark family I am part of an organization where each and every one of us knows that the work we do is meaningful and adds value to our shared vision and mission of Watermark Retirement Communities.
My first experience as a Director of Purchasing was at an intensive teaching Hospital in Providence Rhode Island. It was there I discovered how much I loved being surrounded by caregivers of all kinds. Eventually I left the hospital industry and worked for The Fountains, where I and discovered a new-found interest in the care of seniors.
Now I am grateful to work as part of the Watermark team, where there is always an abundance of excitement and enthusiasm as where we all discover ways to improve ourselves both personally and professionally.
I graduated from the University of Arizona in 1991 with a Bachelor of Science degree in Business Administration with a focus in finance. I began my career as a staff accountant for Sierra Tucson, an internationally recognized treatment center.
My accounting career encompasses over sixteen years, including thirteen years in the healthcare industry. I started with The Fountains as a Regional Accountant in 1998 and feel very fortunate to be serving in my current role as the Director of Financial Services for Watermark Retirement Communities. I lead a talented team of accountants working with our communities to prepare accurate and timely financial information.
I have a passion for the overall development, execution and leadership of sales and marketing strategies that support our vision to create extraordinary communities where people thrive. I work with the local community teams to ensure that our events and promotions are effective and appealing to attract new residents to our beautiful communities. What makes me thrive is watching people succeed and doing everything I can to not only coach them to that success, but to celebrate it when it is achieved.
Outside the world of work, I enjoy traveling, reading, Pilates, boating and spending my downtime with family and friends.