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What We Believe

NOT JUST LIVING, BUT THRIVING

A place to be empowered, accepted, and celebrated

We believe in the power of the human spirit. We believe every person — no matter where they come from, how they look, what they believe, who they love, what they can do, or how old they are — deserves a life filled with purpose, possibility, and joy. That’s why, for more than 30 years, we’ve been relentlessly focused on transforming what senior living can be by creating extraordinary and innovative communities where people thrive. Places where the human spirit flourishes.

We upend stereotypes of the old folks' home. Of course, we provide the exceptional care and service that you would expect from a leader in senior living. Sure, our award-winning dining experiences are led by a world-class team of chefs and hospitality professionals. And yes, our communities have beautiful spaces designed to make you want to live in them. But we go further than that.

We empower you to enjoy life, whatever that means to you. Whether that’s seeking adventure on an Extraordinary Outing or in the pages of a novel. Rocking out on your Stratocaster or with Brahms in your ears as you lounge on the patio. Expanding your mind with morning meditation or a new course at Watermark University. Or connecting with friends and sharing belly laughs at happy hour. It’s a lifestyle built on choices — and if those choices don’t exist now, we’ll create them.

How do we do this? With our people. People who believe what we believe and love what they do. People who are hand-picked for their authenticity, optimism, and ability to inspire others to do things they didn’t think were possible. People who put our residents at the center, and who treat each other and everyone in the community with the respect, kindness, and love — yes, love — that nourish the human spirit.

The Not Another Second exhibit.

Innovation

Because good enough just doesn’t cut it when it comes to Watermark. Technology is constantly changing, and we are keenly focused on innovating better programs for a brighter tomorrow.
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Signature Programs

Signature programs are designed to embody the heart and soul of the people who thrive here. There’s no limit to what you can explore, and no telling what you’ll discover within you.
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Partnerships

Watermark works diligently to foster local and national partnerships that encourage residents and associates to connect and engage through entertainment, knowledge, and self-discovery. Watermark partners are aligned with our values in celebration of each resident’s character, individuality, and perspectives.
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Stories

Watermark residents graciously share their personal stories, so you can learn about who they are and what life is really like in a senior living community.
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Expressions Calendar

The Expressions Calendar honors our residents’ creativity and community spirit.
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Lifestyle Magazine

A celebration of remarkable lives and the boundless inspiration found within our vibrant communities.
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The Not Another Second exhibit.

Not Another Second

The first in a national series of cultural campaigns from Watermark Retirement Communities, Not Another Second, tells the untold stories of 12 LGBT+ seniors and explores the years they lost due to societal constraints. This project acknowledges the sacrifices and contributions of these seniors and celebrates their bravery and love as they graciously share their words of wisdom with younger generations.
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Ageless

Our latest campaign, Ageless, celebrates what sparks the human spirit no matter what our age. We needed to look no further than in our own communities to find stories of friendship, creativity, love, and some healthy competition on the bocce ball court.
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