Roadmap to Success
The Roadmap to Success establishes the sales activity that is required to achieve budgeted occupancy based on the closing ratios of each sales employee at the community. By analyzing sales ratios such as phone-outs to appointments, appointments to deposits, and deposits to move-ins, a Roadmap is created for each sales employee which clearly outlines sales expectations.

Intelligent eMarketing
Watermark utilizes a high-capacity e-mail marketing server to distribute inspirational stories, marketing announcements, and community updates such as the Reaching New Heights initiative. These stories inspire residents to embrace new activities, participate in the community, and live life to its fullest. For prospects, family members, and referral sources, these pieces celebrate the spirit and lives of our residents as well as the accomplishments of our communities.. Distributed via print and e-mail, these powerful and attractive marketing pieces are effective tools for our sales professionals.

Each e-mail “blast” is delivered in various formats for maximum compatibility with today’s various e-mail software including rich, full-color HTML and basic text. In addition, each returns a detailed tracking of reader trends including delivery success, opened rate, individual tracked links and other relevant data. From pre-sale community relations to post-sale marketing to residents and family members, Watermark eMarketing system offers an effective medium to deliver relevant and positive information.

Sales from the Heart
This pioneering sales system works on the belief that sales is the process of leading prospects through the steps to make the decision that is right. This comprehensive training program gives strategies and tools for understanding buyer motivations, developing referrals, and providing excellent move-in and follow-up customer service. The Sales from the Heart program give Sales Counselors the tools and the confidence they need for success.

Daily Occupancy Report
Occupancy Reports are prepared on a daily basis and broken out by level of care so that Watermark communities are continually up-to-date on their census. This report enables the sales team to focus their marketing in the areas where it is most critical, and provides management with an always-current analysis of marketing efforts.