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Watermark’s Vision for the Future

August 17 2023
A pool lit up in the evening.
Watermark Retirement Communities looks to the future with an eye on defining what senior housing will look like and the ways in which we will continue as a leader in developing and managing extraordinary and innovative communities. Over a decade ago, Watermark commissioned a study on what priorities seniors have when looking to move into a Watermark community. At the top of the list were “choice” and “flexibility.” Our response to these decision drivers, and supported by over 35 years of senior housing experience, was the creation of the Élan Collection brand. Watermark’s Élan Collection now includes nine communities, featuring multiple dining venues and flexible spending programs which give members the ability to choose how they spend their money. Élan Collection communities incorporate design principles, market fundamentals, and vibrant locations that support the demands of future residents. 

Watermark continues to celebrate its more traditional “Classic” communities, which serve an important role in meeting the extensive demand for senior housing. As Watermark looks to the future, we see the balance of Élan Collection and Classic communities to even out in preparation for the demands that face the senior housing industry. 
View the full Summer edition of On The Mark

On the Mark is an exclusive resource for our partners that provides a glimpse inside Watermark Retirement Communities. View more stories about our continuous innovation, current challenges and how we’re overcoming them, and the unique approaches we take and solutions we develop to succeed in the complex business of senior living.

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