Watermark’s The Longest Day Events Raised Funds to End Alzheimer’s

With 12 hours of sunlight, the summer solstice is the longest day of the year. It’s also the day set aside by the Alzheimer’s Association for its popular fundraising effort called The Longest Day. On June 21, thousands of people around the world took part in activities and events designed to raise money to fund research toward a cure for this deadly disease and to provide support to individuals living with Alzheimer’s disease.

Worldwide, 50 million people are living with dementia. The numbers are expected to grow to 75 million in just over 10 years, unless we can work together to find – and fund – a cure.

Watermark is dedicated to helping people thrive, and that means we’re determined to help eradicate this disease. With that goal in mind, our communities across the country hosted a variety of creative fundraisers to support The Longest Day effort.

The Watermark Resource Center in Tucson collaborated with the local chapter of the Alzheimer’s Association to host a Strike Out Alzheimer’s bowling event. We had overwhelming attendance at this fun event that included a silent auction, live auction, prizes and a bake sale. Best of all, we donated more than $2,500.

The Fountains at Boca Ciega Bay in St. Petersburg, Fla., hosted The Longest Night at the Casino. It was a great success thanks to the teamwork of residents, associates, sponsors, donors and DanMar Productions. Everyone came together in true community spirit to create a magical and memorable night of games, food, music and fun. Casino Night garnered $4,829, bringing the community’s overall efforts to just under $7,000.

Fundraising events at Legacy at Grande’Vie in Penfield, N.Y., included a car wash with resident volunteers, a gift basket raffle and a hugging booth staffed by the community’s personal trainer, Jacques. The community raised more than $320 with these activities.

These events and more show Watermark’s commitment to supporting residents and their families to ensure individuals thrive. We’re proud of our communities and look forward to participating again next year.

Meanwhile, we continue to do all we can to help fight this devastating disease. Our thoughts and actions are in full support of those residents, families and caregivers around the world who live each day with the devastating effects of Alzheimer’s and other forms of dementia. We look forward to a future free of this disease when a cure has been found thanks in part to the efforts of everyone who has contributed to making that dream a reality.

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