Systems & Tools

Over our 30-year history, Watermark has developed a network of systems and tools that is robust, fully integrated and scalable.


Financial Systems

Lawson integrates accounts payable, general ledger and fixed asset details. Communities use Lawson to streamline business processes, capitalize on business intelligence and plan for the future. Completely accessible via the internet, Lawson’s open architecture has the flexibility to integrate with virtually any legacy system or hardware.

Invoice and Purchasing System

Watermark utilizes a paperless, internet-based invoice and purchasing system. Invoices are centrally processed in Tucson where they are either received digitally by vendors or scanned into the system to be approved electronically. Purchase orders are also initiated electronically and prior approvals are required. This provides Watermark with exceptional financial controls and audit capabilities. National contracts also are entered into the system to ensure that communities receive the benefit of Watermark’s purchasing power.

Point Click Care

Point Click Care (PCC) provides billing functions for resident service accounts. This HIPAA compliant program generates resident statements, tracks resident billing history, manages accounts receivable, and generates bills for third-party payers such as insurance companies and co-payment providers. PCC also interfaces between the clinical systems in the skilled nursing environment and the various methods for billing and collecting from public reimbursement sources such as Medicare and Medicaid.


Watermark uses proprietary Ceridian programs for timekeeping, attendance, payroll, paycheck reconciliation and garnishments, as well as quarterly and annual employment tax returns. Review of timecards, processing of new hires and terminations, and maintenance of benefit enrollment documents are completed at the community level, while other payroll-related functions such as defined benefit plan contributions, pension program reconciliations and general payroll oversight functions are the responsibility of the Watermark team.

Health Care
Point Click Care

PointClickCare offers cloud-based modules in the senior care, including resident assessments, care delivery management, financial management, and quality and compliance. The solution helps users to achieve regulatory compliance, improve reimbursement accuracy, avoid missing documentation, and reduce duplicate data entry for our assisted living, memory care and skilled residents.

TEAMTSI- Skilled Nursing

Team TSI is long-term care’s leading source of data-driven intelligence. They offer online, data-focused tools that long-term care providers need for improved reimbursement, survey preparedness, event tracking and more. With 24-hour online access to tools designed for healthcare data reporting and analysis, we can effectively enhance both quality and regulatory compliance in our communities.

Watermark Connect

Watermark Connect is our exhaustive web-based software, developed in-house, which delivers critical information, a complete learning management system, practices for engaging associates, the spirit of our mission and vision, and resources to Watermark communities. This system – one which was built around our company’s vision and philosophy – ensures that associates have the appropriate tools and resources they need, any time they need them. WatermarkConnect is where we tell the stories that ripple out to all corners of our communities.


TELS is a state-of-the-art work order, asset management and preventive maintenance software program that analyzes the time to complete each work order, assigns work to the various maintenance associates, and projects expected capital expenses and replacements. Maintenance costs can be compared to replacement costs and past repairs of capital assets can be analyzed for cost effectiveness. Scheduled preventive maintenance automatically generates work orders at the appropriate times.


Human Resources

Performance Expectations
Comprehensive, forward-thinking Performance Expectations (or Job Descriptions) are provided for all positions, documenting expectations and a comprehensive list of duties as well as cultural and physical requirements.

Performance and Cultural-Based Interviewing
To assist managers in the recruiting process, Watermark Retirement Communities provides interview tools though our online applicant management system that matches candidates to position expectations in six major areas: professional values, alignment with our Vision Statement, career progression, performance experience, cultural alignment, and technical knowledge. The use of this innovative interviewing approach has resulted in highly engaged and aligned associates.

GO Ripples
We call our General Orientation program for all associates “GO (General Orientation) Ripples.” This name refers to the “ripples” of meaningful personal interaction that extend throughout our communities as we create and share the stories that reinforce our mission and vision. Go Ripples is a full day of culture-focused sessions designed to convey our core philosophies, and supported by beautiful images, interactive games, and both curated and custom films. We want new associates to walk away from orientation with no doubt about what Watermark stands for.

Skill Sets
Each position at Watermark has a tailored skill set that associates must acquire within particular time frames. Skills are granted through both instructor-led and online training, and are designed to give all associates, even industry veterans, new information about their professional responsibilities and the Watermark way of doing things.

Training Materials
Watermark has developed an extensive library of training materials and online programs that teach the skills required for associates. Because many managers may not be natural trainers, we have created a set of simple, step-by-step instructor guides that follow modern teaching methodologies while encouraging best practices for trainers. Our online “Training on Demand” series of titles is developed in a cutting-edge HTML5-based software that interfaces seamlessly with the WatermarkConnect Learning Center for real-time updates of training completion.

Leadership by Design (LBD)
Leadership by Design is one of the ways that Watermark Retirement Communities is completely unlike any other company. Developed for and by Watermark Retirement Communities, LBD provides a framework and a culture to keep our company continuously improving and moving forward. LBD workshops focus on key areas proven successful in creating an organization that produces outstanding results on a continuous basis.

Creating a Powerful Culture. LBD helps identify factors that are barriers to change and deals with them in a manner that allows change to take place at an effective rate.

Producing Breakthroughs. LBD leads to finding specific, concrete and new results through seeing new possibilities.

Creating Committed Action. LBD empowers associates to create actions that yield results. Examining the nature of commitment, they are encouraged to overcome barriers and take responsibility for their part in the community.

Developing Working Relationships. Associates discover the use of coaching relationships to increase performance and satisfaction. New levels of trust, cooperation, communication and teamwork are established.

Handling Breakdowns. LBD examines the nature of breakdowns, how breakdowns can be best managed and how participants can actually use breakdowns to move forward in realizing their commitments.

Performance Improvement Plan
This program, initiated when a community manager is struggling to meet his or her goals, permits an open dialogue about obstacles to overcome, tools or training that the manager might need, and the expectations that he or she must meet in order to fulfill their position requirements. It gives managers specific expectations and deadlines to bring performance up to required levels, asking for their input and providing tools that are needed to succeed.

Watermark utilizes a proprietary performance-based evaluation within Watermark Connect’s Engagement Center to give real-time feedback to evaluate and engage with associates on their accomplishments, job knowledge, training needs, compliance with Watermark culture, leadership abilities, future commitments, teamwork and other key success indicators. The Portfolio gives the associate feedback on their successes and areas for improvement.

Talent Review
Watermark’s management team uses a proprietary management Talent Review process that provides associates with information about the abilities and commitment of each member of the team at their community. Based on their placement on a skills and commitment graph, an action plan is put into place for every frontline associate and manager. It may entail extra training, an improvement plan, acknowledgment or the chance to expand into a new role. This review process ensures that management is regularly evaluating their associates and providing tools they need to bring performance to the next level.

Standards Reviews
Watermark has assembled operational standards for each department to increase performance and reduce operational risks. Throughout the year, department managers conduct self, peer and supervisory Standards Reviews. Annually, Watermark conducts Accreditation Standards Reviews to ensure that systems, policies, procedures and best practices are in place. The expectation is that each department achieves a score of 90% or better on their departmental standards.

Associate Satisfaction Surveys
The associates of each community are surveyed at least annually to determine their level of satisfaction. Surveys provide associates the opportunity to offer operational and cultural suggestions anonymously. Feedback comes in two forms – numeric and written – so that management can both chart the satisfaction numbers and respond to written comments and concerns that are not addressed in the ratings. Results of the surveys are posted and distributed to associates along with corrective action plans.

Resident/Family Satisfaction Surveys
This survey process works almost identically to the associate survey process. Conducted annually at each community, resulting scores are evaluated and action and communication plans are immediately provided to the residents.

Partnering Surveys
This tool allows managers to receive feedback from peers, subordinates and supervisors about their management and coaching performance. Partnering surveys are conducted whenever a manager or supervisor feels this would be beneficial. Typically, managers at each community have a Partnering Survey conducted at least annually.

Keys to Success Bonus Plan
The Keys to Success that were noted above are the key elements in managers’ bonus plans. The level of their achievement dictates the monetary acknowledgment they receive, thus directly tying performance to reward. This assists in maintaining a consistent alignment of goals between Watermark, the senior management of the community and department-level managers. As priorities shift, key indicators can be adjusted, creating a dynamic rewards system that can adapt to the changing needs of the community.

Financial Management Tools

Labor Reports
Labor is one of the largest expenses at any retirement community. Watermark Retirement Communities tracks labor and compares actual hours to budget hours on a daily basis with proprietary labor flash reports.

Budget Model
Watermark Retirement Communities has developed a proprietary budget model that is benchmark and resident-day driven. It guards against cost creep during the budget process and identifies expenses that are outside industry benchmark statistics.

Cash Projection
WRC projects cash requirements weekly. Collections, accounts payable, payroll, debt service, capital improvement payments and other items that affect cash are forecasted at least four weeks in advance.

Financial Analysis Report
This report gives a snapshot of important financial data so that community financial health can be quickly evaluated. It shows community census, revenue variances due to census or room rates, a 90-day rolling accounts receivable report, bad debt reserves, per day income, expense by program and ancillary costs. Department-specific functional and expense reviews are provided in this report, as well as action plans for improvement.

Financial Trend Report
Two years of key financial indicators are displayed on this report so that trends can be quickly established and analyzed for action. Communities collect and maintain two years of data on census numbers, revenue billed, revenue collected, AR balances, AP balances, payroll expenses and contract labor expenses. This enables management to identify trends and address them proactively.

Sales Management Tools

Roadmap to Success
The Road Map to Success establishes the sales activity required to achieve budgeted occupancy based on the closing ratios of each sales associate at the community. By analyzing sales ratios such as phone-outs to appointments, appointments to deposits and deposits to move-ins, a Road Map is created for each sales associate’s success.

Intelligent eMarketing
WRC utilizes a high-capacity email marketing server to send marketing announcements, community updates and distribute inspirational stories that inspire residents to embrace new activities and participate in the community programs.

For prospects, family members and referral sources, these pieces celebrate the spirit and lives of Watermark residents and associates, as well as community accomplishments. Distributed via print and email and deployed within the communities, these powerful marketing pieces are effective sales tools.

From presale community relations to post-sale marketing to prospects, residents and family members, Watermark’s e-marketing system offers an effective communication medium.

Sales by Design
This pioneering sales system works on the belief that sales is the process of leading prospects through the steps to make the right decision. This comprehensive training program gives strategies and tools for understanding buyer motivations, developing referrals, and providing move-in and follow-up customer service.

Daily Occupancy Report
Occupancy Reports are prepared daily and break out rates by level of care, allowing the sales team to focus on the most critical areas, and provides management with an always-current analysis of marketing efforts.

In order to track the effectiveness of sales and marketing efforts, we’ve invested in Leasehawk, a helpful tool for tracking incoming calls. Through Leasehawk, we can monitor the effectiveness of advertisements and promotions. Because calls are recorded, we can use real-life examples for sales and reception training.

Marketing Central
Our in-house agency, Watermark Marketing Group, manages dozens of creative projects on an ongoing basis. Whether it’s advertisements, direct mail, brochures, signs or even bus wraps, the team can work collaboratively with communities to create and edit through this streamlined, online program.

We’ve invested in Claritas, the premier provider of marketing information and research resources for companies engaged in consumer and business-to-business marketing. We utilize Claritas’ state-of-the art technology and information to maximize the efficiency and effectiveness of our marketing efforts.

Quality of Care Tools


Quality Improvement Program
The Watermark Quality Improvement Program is designed to measure associate performance against established standards and objectively and systematically monitor and evaluate the quality and appropriateness of resident care. It’s also used to pursue opportunities to improve care and resolve identified problems.

Quality Improvement reports provide a snapshot of the key quality indicators for both Assisted Living and Skilled Nursing, enabling Watermark Retirement Communities to chart potential care concerns, trend community progress and reduce indicators that do not meet our high expectations for quality.

Data on resident care needs and significant health events are collected and charted against standard quality indicators. Skilled Nursing results and performance are analyzed based on this data and follow-up actions are determined and implemented as needed. These health-related indicators are trended and measured on a monthly basis. Any performance that does not meet our expectations requires an action plan that is objectively tracked on a monthly basis.

Quality of Life Tools

Seven Dimensions of Well-being
Watermark views resident health and happiness as a key indicator of successful retirement living. Community programs developed to promote health and happiness are based on the seven dimensions of well-being: physical, emotional, vocational, spiritual, social, environmental and intellectual. Associates also are encouraged to participate in the creation and promotion of community wellness. Lifelong learning is advanced, especially concentrating on steps residents can take to promote wellness in their lives.

Community Life Philosophy
Resident Programming, otherwise known as Community Life, is the heart and soul of Watermark communities. The Community Life department is charged with planning, directing and implementing Watermark University classes, community activities, events, excursions and opportunities for residents. Community Life must reflect the broad range of goals, preferences, hopes and needs of this expanding, pioneering generation. Programs, events and opportunities build upon and expand residents’ past interests and desires for new experiences in lifelong learning and growth.

Community Life planning is accomplished through a blend of resident requests and suggestions and awareness of the local community offerings, in addition to creative planning with other departments. Program implementation is tracked through newsletter and calendar offerings, as well as Standard Reviews. Program evaluation is assessed for resident, family and associate satisfaction.

Getting to Know You Questionnaire
When residents first enter a Watermark community, they’re asked to complete a “Getting to Know You” questionnaire. Questions concern their past experiences, profession, hobbies and interests. The questionnaire is kept on file and referenced regularly.

In Assisted Living settings – with resident permission – caregivers and activities professionals are given copies of the completed questionnaire so that they can tailor care to resident needs, strengths and interests. In the Memory Care setting, residents’ family members and friends may complete the forms on behalf of the residents.

Risk Management

Safety Standards
The Safety Standards are a community-wide set of Best Practices designed to ensure that appropriate Risk Management is in place at every Watermark community. Required components include the creation and regular meeting of a Safety Committee attended by both residents and associates, regular safety training, a posted safety goal that is revised at least annually, the appropriate documentation and action plan initiation in response to all injuries, regularly documented fire drills, and the proper documentation of MSDS and emergency procedures.

Emergency Preparedness Manual
Watermark provides each community with a specific Emergency Preparedness Manual. This document provides the communities with effective policies and procedures that have been implemented in the past at various Watermark communities. The manual is stored in various areas of the community (such as the front desk, in the Executive Director’s office and at every nurse’s station), so it is readily available in the event of an emergency. These manuals are customized to each community, based on the architecture, levels of care and emergency challenges presented at each property.

Incident Reporting System
Communities receive multiple tools for the appropriate documentation of both resident and associate injuries and other incidents. These tools have been developed in consultation with legal professionals to ensure that they are appropriate for the various levels of care in which they are used. The Incident Reports are required for every incident, ensuring effective documentation and response. The implementation of the reporting system has dramatically reduced incident recurrences.

Compliance Plan
Watermark’s extensive Compliance Plan is a complete set of written standards, created not just to the letter but in the spirit of HIPAA. Beyond the general training received by every associate, it offers job-specific training for associates working in Skilled Nursing, operations and sales.

Preventative Maintenance Program
Recognizing that the condition of major capital assets may drastically affect the bottom line, Watermark tracks assets at every community with the Micromain software program, which generates a 15-year asset replacement list annually and tracks and produces work orders.