At Watermark, we are taking decisive steps to optimize energy consumption and reduce costs across our communities. In 2024, our Plant Operations team launched an initiative to benchmark utility data using the industry-leading Energy Star Portfolio Manager. This powerful tool allows us to identify best practices, set investment priorities, verify savings, prevent overconsumption, and earn national recognition for energy efficiency.
A Data-Driven Approach to Efficiency
To establish a strong foundation for our energy-saving initiatives, we first gathered comprehensive building data, including gross square footage, occupancy details, and the percentage of buildings heated and cooled. We also compiled details on equipment such as laundry machines and refrigeration units. With this data in hand, we created detailed profiles in the Energy Star Portfolio Manager and began tracking utility consumption.
This benchmarking process has already yielded success: The Watermark at Morrison Ranch has become our first community to achieve Energy Star Certification, setting a high standard for efficiency across our portfolio.
Best Practices Driving Savings
Through our analysis, we have identified and implemented several best practices that enhance energy efficiency, including:
Optimized Lighting Use: Adjusting exterior lighting timers to ensure they operate only when necessary.
HVAC Efficiency: Properly programming thermostats to avoid unnecessary heating and cooling.
Smart Irrigation: Installing WiFi-enabled irrigation timers that automatically shut down when rain is approaching.
Water Conservation: Reducing water waste in kitchens by avoiding running water to defrost frozen foods and installing low-flow aerators on faucets.
Preventing Overconsumption
Beyond implementing best practices, we emphasize preventive maintenance and regular system reviews. Routine walkthroughs and scheduled maintenance help us catch inefficiencies early, ensuring that our energy systems operate at peak performance. By proactively managing our resources, we prevent unnecessary waste and extend the lifespan of our equipment.
A Portfolio-Wide Commitment
Our success at Morrison Ranch is just the beginning. We are leveraging these best practices to drive energy efficiency across all Watermark communities. Our goal is to achieve Energy Star Certification for as many communities as possible in 2025 and beyond.
We believe that energy management is not just the responsibility of Plant Operations — it’s a whole-community effort. By engaging all departments, we encourage a culture of sustainability where everyone plays a role. Simple actions like turning off unused lights, adjusting thermostats, and reducing water waste contribute to significant savings. Together, we are creating more sustainable, cost-efficient communities that benefit both residents and the environment.
Watermark remains committed to innovation, efficiency, and environmental responsibility. Through data-driven strategies and collective effort, we are shaping a future where smart energy management is a standard across all our communities.
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